UC&C: The Secret Behind Every Great Customer Experience

Experience is everything. For your employees and your customers, their loyalty to you hinges on receiving positive treatment. To stay competitive in our increasingly saturated marketplace, and keep productivity and profitability high, experience is king. Making it easy to engage with your brand, and within your workplace, is an effective way to boost customer and employee experience. That’s where a unified communications and collaboration (UC&C) system comes in.

Better for employees

Your staff are the heart of your businesses. And to them work-life balance isn’t just a buzzword; it’s driving their choices. People want to work more productively, without having to work for longer. In the US, one in ten workers is spending over 50 hours a week on work-related tasks. Across the Atlantic in the UK, the outlook is similar, with 60% of people saying they work longer hours than they’d like to.

And it goes beyond simply the number of hours worked, to the productivity within those hours. Every day, workers navigate multiple channels to keep track of messages: 13% of a typical working day is wasted as a result of inefficient and ineffective communications, leading to nearly £8,000 of wasted time per professional per year, according to the Mitel 2019 Workplace Productivity Report. If businesses deployed more intuitive, effective communication tools, 74% of employees believe it would improve their personal productivity, our report found.

This shift in employee priorities means the future is flexible. 83% of global workers would turn down a job that didn’t offer flexible working. But to make it work, communication and collaboration is key. Businesses need to have in place reliable, unified systems to support effective knowledge and idea sharing to empower employees to work in the way they want.

Better for customers

Customer expectations are higher than ever. It’s never been easier to get the products and services they want, at their convenience, and with greater choice. A bad experience and one in three customers will go elsewhere, even if you’re a brand they love. Without exceptional customer experience that keeps up with agile competitors, organisations can expect to be left behind.

It’s estimated that 86% of customers will pay more for an excellent experience and, in some cases, that adds up to almost 20% more. Excellent experiences require consistency and simplicity. Each communication – whether it’s a call, a click, a text or email – needs to be engaged with quickly, smartly and consistently, so a customer doesn’t have to reiterate information about themselves or wait while you compile their profile. Disparate processes and communication systems can stop this from happening.

By adopting a unified communication system, businesses have one, accurate view of the customer, creating a joined-up experience that’s efficient to manage and meaningful to customers.

Better for business

More productivity from staff and greater spend from customers all lead to a more successful business. For employees, it means more time for innovation, cutting downtime in navigating numerous communication apps. Plus, with improved collaboration and experience, expertise is more easily shared, more quickly. It makes for a better environment to produce new and exciting ideas, while allowing them to work in the flexible style that they prefer.

For customers, you become easier to interact with. They’ll be more likely to offer repeat business, and they’ll tell their friends about you.

Whether it’s to attract new talent, retain existing staff, gain increased spend from customers, or a combination of all these, a seamless UC&C system delivers the experience consumers and staff expect. And the seamless nature of a unified tool lowers operating costs too, eliminating multiple licenses and reducing IT maintenance costs.

Discover a more connected future

At Mitel, we understand that you’re focused on driving change and we know it’s your responsibility to improve both employee engagement and customer experience. With increased expectations and demand for a seamless workflow across platforms and devices, wherever users are located, you need the power to choose a technology solution that delivers confident collaboration, while integrating with your existing systems.

Creating a workplace that delivers the right experience for customers and employees, as well as achieving fast ROI, requires choice. At Mitel, we can offer you choice by being more flexible than anyone else. We work within your existing network to let you choose how you move to the cloud, and how and where you’d like us to support your culture of flexible working, so you and your employees can work in the way you prefer.

We make communications simple for our customers. Using our agile approach, you can rely on us to meet your unique business requirements, eliminating technical complexity along the way. We can help you drive your business forward, delivering easy communication between teams for better idea sharing and productivity, and improving the customer experience across every touchpoint.

 

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The Workplace Evolution: Adapting to the Digital Office

Meet the next generation of working styles. Changing demographics and evolving expectations of technology are transforming the workplace into a modern, but complex environment. It has presented IT teams with the challenge of both maintaining current systems and allowing for more effective processes. To stay competitive and support the needs of the business, choosing to adapt in the right way, with the right collaboration tool, is compulsory.

The changing face of the workplace

The workplace of today is unrecognisable from the past, and it’s still evolving at pace. No longer faced with the static nine-to-five office of 50 years ago, IT teams have had to adapt tools and devices to the needs of an increasingly mobile workforce that’s expected to reach almost 2 billion workers by 2022. Currently over half of employees work away from the office for half the working week.

For IT, the trend of flexible working brings added challenges and can mean time that could be dedicated to innovative projects is now reassigned. With work being completed from home, off-site locations and on the go, cafés are the second most popular place to work. This introduces new outside devices and networks to corporate systems, which can leave organisations vulnerable. Add to that the huge number of networked devices used for work tasks, which is predicted to reach 38.6 billion by 2025, and it makes the task of keeping devices maintained, up-to-date and secure even more complex and time consuming.

A totally virtual working space is an approaching reality – and with it comes the need for powerful connectivity. To stay productive across different locations and working hours, businesses rely on their IT departments to deliver capabilities that support effective collaboration and communication. Without it, work simply takes longer and results suffer.

The connected generation

The workplace shift goes beyond bricks and mortar. Younger generations are entering the workforce in droves, and they’re leading the digital revolution.

In 2020, Millennials and Generation Z, those born from the early 1980s to early 2010s, represent a significant proportion of the workplace. These generations have grown up in a world where the internet, smart devices and instant connectivity are ubiquitous, and they expect the same simple, connected communication platforms at work as they’ve been used to in other areas of their lives.

The frequency and fondness of communication varies depending on generation. Millennials, for example, often avoid face-to-face interactions in the workplace, with 55% preferring online messaging software and 28% choosing email to communicate. And for the Gen Z, frequency is key. Over 65% say they need regular feedback from their line manager to stay in their job. For IT, it means finding a simple way to accommodate these diverse preferences to ensure maximum productivity and inclusion.

The race to stay ahead

These changes have brought an influx of applications and communication channels, which can negatively impact productivity. Using disparate systems will slow down a business. When systems aren’t compatible with each other, transferring data and knowledge from one program to another, or one person to another, can be arduous. And for IT teams, staying on top of management and training to use the systems takes even longer.

Plus, employees are less than impressed with the daunting number of channels at play. Almost a quarter of IT professionals have found that the communication options available can be overwhelming to staff. It also makes it harder and more time consuming to keep track of information, forcing a long search across platforms to find the details needed. The solution is simple: implement one easy-to-use tool.

Today’s IT departments are under more pressure than ever. From the growing demands of the workforce to disparate systems, the current day-to-day workload is both complex and time consuming. So exploring a solution that unifies communication into one platform across the whole business makes it simpler for IT teams to manage systems. It means they can reassign their time to innovative, future-looking projects while boosting overall employee productivity. Plus, it helps IT to contribute to business growth and gain added flexibility over the implementation of new systems.

Choose to embrace the future

The modern working world holds plenty of exciting opportunities, and collaboration in ideas and knowledge is essential to react to them. The right communication systems can facilitate a workplace that delivers exceptional customer experience and supports business growth in today’s fast-paced, decentralised environment. For mobile workers, three hours a week can be lost without using unified communications and collaboration tools.

At Mitel, we understand the pressure you’re under. Our unified communications and collaboration (UC&C) solutions support IT teams – giving you the power to choose which systems to make available, and how to roll them out. It lets you have the choice of on-premise, cloud or hybrid, the choice of when to upgrade and which systems to make available to which employees.

We work with you to uncover your unique business requirements before tailoring solutions to meet them. It means the solution is adapted to your needs, powering efficiency in the areas you need it most, while making it considerably easier to manage.

Our approach is flexible and agile, and we work within your existing network – seamlessly integrating to eliminate technical complexity and make adoption simple. We’re here to help you drive business forward.

 

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