In today’s technology-driven world of smartphones, tablets and WiFi, consumers have become increasingly mobile, relying on digital communications such as email, text messaging, Web chat, and social media in order to interact with your business.

If your business can’t communicate with customers beyond voice, you may be in trouble. Customers have come to expect the convenience of choosing the method of contact that makes the most sense for them at any given time – and providing a consistent, positive experience across all channels has evolved from a unique, “nice to have” capability to a necessity. And if you can’t provide this flexibility, you may be frustrating or even losing customers.

Luckily, transforming your customer experience for the digital age is simpler than you think. All it takes is an understanding of how your customers expect to interact and the right technology powering your connections.

In less than two minutes, see how the customer experience has evolved – from your customers’ perspective: